When my grandmother was diagnosed with dementia, my aunt, the “alpha daughter” of the family, took it all on. The phone calls, the appointments, the insurance, the fights to get her what she needed. For years I thought she was a superhero. At my grandma’s memorial service, I understood what it had cost her. She had silently broken, always responsible for the follow-through that needed to happen the moment my grandmother left the doctor's office.
I thought our family’s experience was an anomaly. It wasn’t. We spoke to hundreds of adult sons and daughters, and they all say a version of the same thing:
Every complex system in America has a professional translation layer. You have a lawyer for legal. Turbotax for taxes. A financial advisor for your money. A travel agent for your trip. Healthcare, the most complex and one that touches every family, leaves us on our own.
No one had filled that gap. So we are.
We created a new profession in healthcare: the Hero. A dedicated senior care expert for your family, covered by Medicare. Heroes handle the work that isn't clinical, but is everything: finding the right doctors, preparing for appointments, navigating insurance and benefits, applying for Medicaid, managing medications. They focus on the part of healthcare no one else owns: the last mile.
Not just the kidney transplant, but getting Denise to the follow-up that keeps her out of the hospital. Not just the prescription, but making sure Richard takes the right one at the right time. Not just placing a home aide, but making sure they care for Beverly the way she deserves. Not just bringing John home after a stroke, but building the plan that lets him stay home for good.
For years, a care manager like this, an extension of your family, was something only the wealthiest families could afford. Now it's a benefit covered by Medicare, one most families don't realize exists. We do this covered by insurance so we can serve every family that needs us.
While much of technology races to eliminate jobs, we’re using technology to create a profession built entirely around what only a human can do: show up, build trust, and care endlessly.
Behind every Hero is Juno, the teammate that sits next to them and gets smarter with every family we serve. Juno handles the busywork – the documentation, billing, hours on hold – and tasks that don’t need a human touch, so Heroes can pour their time into the ones that do. It surfaces the right move for each family at the right moment, drawing on the collective knowledge of every Hero who came before. And it holds every interaction to a single standard: care good enough for our own parents. No one is ever alone on the job, and the care only gets better.
Families feel the difference quickly. On average, a Hero completes 11 tasks per family each month, hours and emotional bandwidth handed back. When it matters most, we go even further: winning 24/7 home care through Medicaid, keeping families in their homes when eviction looms, putting food on the table when there isn't enough.
We started Hera to change something universal: the way we care for the people who cared for us. This is my life’s work. I’m honored to be on this mission with some of the best.
Jenny Lee, Co-founder & CEO
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