Our Services

No. Hera is different from home care and home health services.

Home Care provides hands-on assistance with daily activities: bathing, dressing, meal preparation, companionship. These are aides who physically help with daily activities.

Home Health provides skilled medical services in the home: physical therapy, wound care, nursing visits. This is typically ordered by a doctor after a hospital stay.

Hera is care management: we don't provide hands-on care, but we coordinate everything else. Your Hero arranges home care and home health services when your parent needs them, helps get them covered by insurance, and manages the entire care ecosystem so nothing falls through the cracks.

Yes. Dementia is one of the most common conditions we help families navigate.

Our Heroes are trained extensively in cognitive impairment and understand the unique challenges of dementia care,
including:

• Finding appropriate home care with dementia expertise, and advocating for additional covered hours from
  Medicaid/MLTC

• Providing guidance to make their living environment safer with equipment like grab bars and safety knobs

• Managing complex medication regimens safely

• Advocating during hospital visits and doctor appointments

• Connecting you with community resources and support groups

CCM (Chronic Care Management) and PCM (Principal Care Management) are both Medicare programs, but they cover different situations.

CCM is for patients with two or more chronic conditions and covers coordination across all of them. PCM is for patients with a single high-risk chronic condition that requires intensive management. Hera provides CCM services — coordinating the full picture of your parent's care across all their conditions and providers.

Look for a licensed clinical social worker (LCSW/LMSW) or registered nurse (RN) with specific experience in elder care systems.

Certifications like Certified Care Manager (CCM) or membership in the Aging Life Care Association are good signals. At Hera, every Hero is a licensed geriatric social worker or registered nurse with hands-on experience navigating NYC's healthcare and benefits systems.

A comprehensive geriatric assessment is a thorough evaluation of an older adult's medical, functional, psychological, and social needs.

It typically covers chronic conditions, medications, cognitive function, mobility, nutrition, home safety, and social support. At Hera, this happens during your parent's clinical assessment — a video visit with a Hera clinician who reviews the full picture before matching your family with a dedicated Hero.

Care coordination is having one professional manage the full picture of your parent's healthcare — every doctor, medication, insurance question, and home service.

When your parent sees multiple specialists, takes multiple medications, and uses multiple services, things fall through the cracks. A care coordinator makes sure all the pieces work together. At Hera, your dedicated Hero serves as this coordinator, covered by Medicare.

They're similar, but case management is usually short-term and tied to a specific event — like a hospital stay or insurance review.

Care coordination is ongoing. Your care coordinator knows your parent's full situation and proactively manages it over time — not just during a crisis. Hera's Heroes provide long-term care coordination, building a relationship with your family and staying on top of changes as they happen.

Yes — many people with early to moderate dementia can live safely at home with the right support systems in place.

This includes coordinated medical care, medication management (especially critical with dementia), home safety modifications, specialized day programs, and a dedicated care manager who knows the full picture. Your Hera Hero coordinates all of this. When a facility becomes necessary due to safety or caregiver burnout, your Hero helps guide that decision too.

Assisted living is a residential facility where your parent moves in and receives daily support. Home care means services come to your parent.

Assisted living costs $6,500–$12,000+/month in NYC and isn't covered by Medicare. Home care ranges from personal care aides ($20–35/hr, sometimes Medicaid-covered) to skilled nursing (Medicare-covered post-hospital). Care management coordinates all home-based services — and through Hera, it's covered by Medicare at $0 for most families.

A geriatric care manager coordinates care — they assess needs, build care plans, manage medications, navigate insurance, and communicate with doctors and family. A home health aide provides hands-on physical assistance — helping with bathing, dressing, meals, and mobility. They are complementary roles, not interchangeable ones. A geriatric care manager often arranges and oversees home health aide services as part of the broader care plan.

Yes. Medicaid applications are one of the most common and most complicated tasks a geriatric care manager handles. Eligibility rules vary by state, the paperwork is extensive, and mistakes can delay approval by months. At Hera, our Heroes guide families through the entire Medicaid application process for New York and New Jersey — gathering documentation, completing forms, and following up with caseworkers until the application is approved.

A care coordinator manages everything that happens between your parent's medical appointments. They communicate with doctors on your parent's behalf, review and reconcile medications, arrange home care and transportation, navigate insurance claims and benefits, handle appeals when coverage is denied, and keep the family informed. At Hera, care coordinators are called Heroes — licensed geriatric social workers who serve as your parent's dedicated point person for all care-related needs.

Ask yourself these questions: Does your parent see more than one doctor? Do they take multiple medications prescribed by different providers? Have they been hospitalized in the past year? Are you spending hours on the phone managing their appointments, insurance, or prescriptions? Do you worry that something important is falling through the cracks?

If you answered yes to two or more, your parent would likely benefit from a care coordinator. And if they have Original Medicare with two or more chronic conditions, they may qualify for this service at no cost through Hera.

Talk to Hera →

• Hera is built to be your first call when discharge is near. Hospital social workers set up the plan. Your team at Hera sees it through: confirming the services show up when they're supposed to, organizing the new medication regimen, and booking the follow-up appointments that prevent readmission.

• The goal: your parent leaves the hospital and walks into a home that's ready for them, with every service lined up and your team at Hera making sure all of it actually happens.

If your parent is currently in the hospital, let us know. We prioritize families facing discharge so we can move quickly.